Releasing our first infography : State of Retail in Nairobi

Releasing our first infography : State of Retail in Nairobi
September 13, 2017 Optimetriks

Today, we are very happy to publish our first infography. We plan to regularly share visual results of our work, so stay tuned. The topic of this first one is linked to the a proprietary census of Nairobi we have completed recently.

We have gone through all streets in Nairobi, a distance of around 4,000km, during the month of June, identifying every outlet we found, down to the smallest kiosk.

The infography presents some top KPIs that come out from this exercice, the total number of shops, roughly 80,000, the split per channel type and product categories, etc.

This dataset is available upon request as raw data or through our web dashboards. If you are interested, please contact us at sales@optimetriks.com.

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