In Africa, 90% of Fast Moving Consumer Goods sales happen in traditional outlets
While sales are growing, driven by urbanisation, demographic growth and rising purchasing power, they still occur through a highly fragmented distribution chain and multiple intermediaries. A city like Nairobi has for example more than 80,000 unique outlets.
Countries of operations in Africa
Application users across Africa
Manage your distribution operations scientifically
Our solution enables the FMCG brands operating in Africa to get granular, accurate and real time data about their distribution performance.
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