Succeed in Africa’s FMCG market thanks to crowdsourced distribution monitoring


See our video



90% of retail sales in Africa happen in informal outlets

In Africa’s eight largest markets, private consumption is expected to grow at 5% a year (in real terms) to 1,25$ trillion in 2025 (source : BCG). Yet this opportunity can only be captured by FMCG brands with a flawless distribution execution.

Do you really know what happens in the field? How large is your sales universe ? Are you not missing sales due to out of stocks? Are you campaigns well executed? How well do you monitor your distributors, your sales forces and on how your products are actually accessed by consumers?

What makes us unique

Mobile First

Our solution is designed for mobile access, through our proprietary Android application and Messenger bot


We leverage a large community of field contributors through incentives to report data

Quick and agile

A data as a service solution, with on demand data collection and visualisation

Operational insights

Raise sales and improve customer experience by identifying and solving issues on the ground

Granular data

We gather data down to the outlet level with GPS coordinates and pictures

Customised dashboards

Findings are displayed through web dashboards tailored to client needs

Some examples of our work

What we measure

Market share

Pricing compliance

Share of shelf

Store census

Out of stocks



Achievements to date


Field contributors

Outlets mapped

Visits done

Data points collected

Our Clients