In Africa, 90% of Fast Moving Consumer Goods sales happen in traditional outlets
While sales are growing, driven by urbanisation, demographic growth and rising purchasing power, they still occur through a highly fragmented distribution chain and multiple intermediaries. A city like Nairobi has for example more than 80,000 unique outlets. At Optimetriks, we believe that distribution needs to be scientific with a rigorous data driven approach. We have built a Sales Force Automation platform connecting all the actors of the distribution ecosystem, the FMCG company, the distributors, the sales representatives, the field forces, the retailers to improve operations efficiency and increase sales reach.
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