Our solutions enable FMCG companies operating in Africa to get a better control over their distribution networks and the market dynamics through crowdsourced field data
Navigating the informal retail environment
In sub-saharan Africa, 90% of the retail sales come from the informal trade. Getting the right data and the right distribution there is the key for success
What we do
High-quality and cost-efficient field data feeds to improve operational execution
Capture the GPS coordinates and characteristics of your retail universe
Identify the areas where your products are not distributed and sales opportunities missed
Map your footprint against the one of your competitors and the population density
Mapping of 3,500 schools in Uganda for the World Bank / Ministry of Education
The World Bank invests significantly to improve the Uganda education sector. However, they were missing accurate and up to date information about the number, location and state of the schools to design their policy.
We have deployed 100 interviewers in the entire country during 7 weeks to capture the GPS coordinates, pictures and 50 data points (characteristics) of 3500 schools. The census was monitored live and the data quality extremely robust.
The raw database has been shared as well as online and offline maps displaying the results.
Leverage our numerous field contributors to audit your distribution in near real time
Capture various data types (location, pictures, etc)to monitor stock, pricing, merchandising, etc
Get the outputs of the visits in real time through state of the art Tableau dashboards to identify and solve gaps observed
Airtel Money Uganda distribution monitoring
Scope of work
Airtel Money in Uganda has 3 million monthly active subscribers and 30,000 active agents. It employs 80 field supervisors to visit them, identify un covered zones, monitor stock availability, branding compliance, product knowledge, performance and capture feedback from the trade to improve operations. Yet, the old process was relying on paper and was slow and inefficient. It was also difficult to ascertain that the visits were actually made.
All supervisors were equipped with Optimetriks smartphones, to be used to capture the data when they visit Points of Sale (PoS). PoS are identified with a unique QR code that the supervisor needs to tag to prove his visit. Data collected from the field is automatically aggregated, analyzed and displaed on state of the art Tableau dashboards so that distribution management can close the gaps identified and plan their action plan.
Proprietary smartphones and embedded apps. Devices are locked and can only be used for that purpose.
Supervisors GPS position tracked in real time to check their circuits.
Interactive, dynamic and actionable dashboards to monitor the mobile money distribution network performance and KPIs
Real time data collection and aggregation in Excel and CSV databases
Consolidation of a tagged & geo-localized PoS directory
They trust us
Can-do, innovative and energetic achievers, based in Africa
Marc de Courcel Co-founder
COO. In charge of field operations and HR
Expert in statistics and on ground survey deployments
MSc in Statistics from ENSAE and in International Affairs from Sciences-Po Paris
Augustin de Choulot Co-founder
CTO and CFO. Engineer with strategy consulting background.
Master’s degree in Engineering and Telecommunication from Supelec, Master’s degree in International Affairs from Sciences-Po Paris
Paul Langlois-Meurinne Co-founder
CCO. Former director for Airtel Money Uganda for 2 years with achievement of 3.5m+ customer base and former director for
Tigo Cash (Millicom) in Chad. Expertise in distribution management.
Holds a Master degree from ESSEC business school
Johannes Ebert Country Manager
In charge of product management, local business development, and field operations
In charge of Kenya and Uganda
Data scientist experience in research, finance, decision making and genetics research
Master’s degrees in Statistics from ENSAE ParisTech and Humboldt University of Berlin
Jonathan Maimi Project Manager
In charge of field operations, data analysis and community recruitment
Management of projects taking place in Uganda, Kenya, and DRC
Experienced Field Researcher and Project Manager in an international context: Africa, South America, and South East Asia
Master’s degree in Research and Territory Planning from Catholic University of Leuven
Diana Webuye Kenya Operation Manager
In charge of Kenya operations
Worked for various Research firms over the past 15 years as field manager, conducting traditionnal and digital surveys in East and Central Africa. Experienced in CATI, CAPI, and PAPI
Project Management degree from University of Nairobi
Enon Geoffrey Uganda Operation Manager
In charge of Uganda operations
15 years of traditional and digital data collection experience conducting large scale surveys in Uganda as field manager for TNS and major FMCGs.
Commerce degree from Makerere University
Unlimited lines and 4 columns table pricing supported!
We have field contributors in Kenya, Uganda, Tanzania, Cameroon, DRC, Senegal and Mali
Interested? Write to us and we will get back to you soon.