90% of retail sales in Africa happen in informal outlets
In Africa’s eight largest markets, private consumption is expected to grow at 5% a year (in real terms) to 1,25$ trillion in 2025 (source : BCG). Yet this opportunity can only be captured by FMCG brands with a flawless distribution execution.
Do you really know what happens in the field? How large is your sales universe ? Are you not missing sales due to out of stocks? Are you campaigns well executed? How well do you monitor your distributors, your sales forces and on how your products are actually accessed by consumers?
What makes us unique
What we measure
Achievements to date
Data points collected