Distribution of consumer goods in Africa is becoming digital and automated. At Optimetriks, we help brands track their field operations with ease to achieve greater transparency and efficiency.
First, ensure your field users work as per the route planned. Follow activities performed and help them achieve their targets.
Build custom workflows reflecting your process. Digitise sales orders, retail audits, outlet visits, etc.
Visualise in real time on our web dashboards the data collected. Enjoy user friendly and automated visualisations.
Ensure route compliance between actual and planned visits
Display places to visit on Google Maps. Force geo check-in to measure attendance
Automated geo tracking of your users during working hours
Plan visits to achieve optimal route efficiency
Replace pen and paper with our digital forms. Collect data even offline.
Implement custom workflows. Digitise your existing processes: sales orders, retail audit, etc.
Capture quantitative and qualitative data: location, pictures, signatures, bar codes, and more
Define automated activity scenarios with tasks for the user to complete
Build custom and interactive web based dashboards to track the KPIs that matter
Follow on dynamic maps the paths followed and understand routes
Leverage our data modules: predictive analytics, route optimisation, image recognition, etc
Integrate your existing data and systems including ERP’s, internal Business Intelligence, etc
Manage users, define territories and teams
Easily create your workflow through our editor interface
Aggregate all your customers in a comprehensive database
Build any custom lists to be re used by the field users: SKUs, equipments, etc
Export and import data quickly though our bulk feature
“Optimetriks tool has been customised quickly and was easy to use. It helped us get reliable data on our distribution presence. We have been able to identify new opportunities for our Route To Market in West Africa.”
“Optimetriks mobile software has helped us efficiently monitor our 80 field supervisors. Thanks to that automated daily reporting, the quality of our mobile money distribution at agent levels has greatly improved.”
“I discovered this new approach to field sales, completely stunned! Above all, with Optimetriks everything is fast and efficient for the set up. Moreover results are delivered in almost real time. It’s just great!”.
“Optimetriks is a relevant technological solution that gives us real time insights from our mobile money agents across Ghana. In addition, their end- to-end solution is easy to deploy, agile and reliable.”
“The Optimetriks retail audit tool enabled us to maximize the effectiveness of implementing our roll-out strategy. On top of that the dashboard to showcase the findings was exceptional in its interface.”
“We deploy brand ambassadors on the ground to educate customers on products. Each customer engagement is tracked through Optimetriks app. As a consequence, I am highly confident on the effectiveness of the field activities.”
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Detailed knowledge base articles
Send queries and get answers through our ticketing system