Distribution of consumer goods is becoming more digital and efficient. That is why at Optimetriks we develop an end-to-end software that connect brands to their field sales and distribution network.

Distribution of consumer goods in Africa is becoming digital and automated. At Optimetriks, we help brands track their field operations with ease to achieve greater transparency and efficiency.

Digitise your field processes

First, ensure your field users work as per the route planned. Follow activities performed and help them achieve their targets.

Increase your sales

Build custom workflows reflecting your process. Digitise sales orders, retail audits, outlet visits, etc.

Better understand your market

Visualise in real time on our web dashboards the data collected. Enjoy user friendly and automated visualisations.

Manufacturers and distributors from a wide variety of industries trust us

Danone FMCG Retail
Vodacom Field Sales
Nestlé FMCG Retail Distribution
MTN Network Airtime Sales
NBCI Beverages Distribution
L'oréal Cosmetics Sales
FanMilk Dairy Products Field Sales
Ramco Group Diversified Manufacturing
Unga Group FMCG Manufacturing
Groupé Seb Home Appliances Sales
Winnie's Pure Health FMCG Field Sales
PG Bison Hardware Products

Equip and empower your Field Force

GPS and Tracking cards

Ensure route compliance between actual and planned visits

Display places to visit on Google Maps. Force geo check-in to measure attendance

Automated geo tracking of your users during working hours

Plan visits to achieve optimal route efficiency

Select from your own list of outlets
Track field sales representatives movements
Check-in at retail outlet for geo-tracking
Carry out retail and stock audit of products
Record and follow-up on payments of orders
Capture orders made by retailers

Digitise your Field Operations

Sales, products, and payments cards

Replace pen and paper with our digital forms. Collect data even offline.

Implement custom workflows. Digitise your existing processes: sales orders, retail audit, etc.

Capture quantitative and qualitative data: location, pictures, signatures, bar codes, and more

Define automated activity scenarios with tasks for the user to complete

Visualise your business data in real time

Overview, Visits, Outlets, and Performance cards

Build custom and interactive web based dashboards to track the KPIs that matter

Follow on dynamic maps the paths followed and understand routes

Leverage our data modules: predictive analytics, route optimisation, image recognition, etc

Integrate your existing data and systems including ERP’s, internal Business Intelligence, etc

Analysis of visits by sales representatives
Overview of field force activities
Analyse performance of merchandisers
Number of outlets visited by field force

Manage all your operations through our web app

Control field force activities and outlet details
Use web app to manage all field operations
View retail outlets details on web app

Be in full control of your system

Time, Audit, and map cards

Manage users, define territories and teams

Easily create your workflow through our editor interface

Aggregate all your customers in a comprehensive database

Build any custom lists to be re used by the field users: SKUs, equipments, etc

Export and import data quickly though our bulk feature

Analyse retail audits performed by merchandisers
View map of outlets visited by representatives
View check-in and check-out times at outlets by field force

What our customers have to say about us

“Optimetriks tool has been customised quickly and was easy to use. It helped us get reliable data on our distribution presence. We have been able to identify new opportunities for our Route To Market in West Africa.”

Armelle Schlumberger - Danone Afrique

Armelle Schlumberger

Head of Infant Nutrition

Danone Afrique

“Optimetriks mobile software has helped us efficiently monitor our 80 field supervisors. Thanks to that automated daily reporting, the quality of our mobile money distribution at agent levels has greatly improved.”

Richard Yego - Airtel Uganda

Richard Yego

Head of Airtel Money

Airtel Uganda

“I discovered this new approach to field sales, completely stunned! Above all, with Optimetriks everything is fast and efficient for the set up. Moreover results are delivered in almost real time. It’s just great!”.

Roberta Kamgaing - L'Oreal

Roberta Kamgaing

Marketing Director


“Optimetriks is a relevant technological solution that gives us real time insights from our mobile money agents across Ghana. In addition, their end- to-end solution is easy to deploy, agile and reliable.”

Carl Eli Pomeyie - Tigo Ghana

Carl Eli Pomeyie

Head of Tigo Cash

Tigo Ghana

“The Optimetriks retail audit tool enabled us to maximize the effectiveness of implementing our roll-out strategy. On top of that the dashboard to showcase the findings was exceptional in its interface.”

Mike Fischer - Superfoam

Mike Fischer



“We deploy brand ambassadors on the ground to educate customers on products. Each customer engagement is tracked through Optimetriks app. As a consequence,  I am highly confident on the effectiveness of the field activities.”

Brian Rwehabura - Rural Digital Media

Brian Rwehabura


Rural Digital Media

Fully dedicated customer support

Optimetriks Customer Support

Dedicated account managers to assist you

In-app support chat to get instant answers

Detailed knowledge base articles

Send queries and get answers through our ticketing system

Optimetriks Customer Support

Digitize your Field Force operations today. Get in touch!

Record execution of field sales activities
Capture GPS location and arrival time through check-in
View performance of field sales tasks

Get in touch to learn how you can digitise your Field Force operations.

Outlet check-in, performance insights, and workflow questionnaires

Optimetriks in the news

Our eco-system and awards