Consumer goods distribution in Africa is becoming digital. At Optimetriks, we are helping brands and distributors track their field operations easily for more transparency and efficiency.

What our solution can be used for

Live geo tracking

See field force movement and help them increase their outreach.

Route management

Ensure your field force visit outlets that really matter.

Store management

Register new outlets, update their records from the app.

Order taking

Enable your field force to register orders directly from the app.


Guide your distributors to the right outlets.

BTL Monitoring

Make sure your street marketing activities are well executed 

They trust us

Works offline

Our app works in all environments. A user can collect data even without Internet coverage, syncing data when back online.

User friendly

Our beautifully and simple design interface makes it easy for all field user to work with. Quick on boarding, from app download to data collection.

Multiple data inputs

Collect all kind of data. Quantitative/qualitative feedback, pictures, GPS coordinates, signature, matrix type questions, bar code scanner, etc.

Control your distribution with interactive reporting

Visualise and analyse all the collected data in automatically generated web dashboards, displaying maps and charts, with filtered views.

Manage all the system set up with our flexible web application

Create field users and group them in teams. Assign roles, routes, working schedule and tasks. Define custom questionnaires. Everything through our online portal in a few clicks.

What our customers say

Try our solution for free for 1 month

Contact us