Optimetriks was founded in 2015. Since the start of our activities in East Africa, we have now expanded to more than 20 countries across the continent. We are happy to be relevant both for multinationals or local Small and Medium Enterprises, that want to modernise their way of managing business operations.
We believe brands need to change the way they approach their distribution. Instead of a vertical push to customers through retailers, we encourage them to see it as an ecosystem which connects all stakeholders in a more horizontal way thanks to real time exchange of data. We help providers of goods and services transform their business operations to be closer to their consumers and distributors and act with more agility.